MacLean proposed that we have three brains: the rational, emotional, and primal. The integrated functioning of these brains determines how human beings make decisions. When applied to the brand building process, this theory serves as a device to discover the distinct equities and traits that will resonate with your audience, thus offering a meaningful and enduring brand relationship that benefits their lives.
This approach has been used by Triune Brands to drive innovative results for Fortune 500 companies and global brands across all category sectors. Our best practices include strategy, name development, positioning, identity and design. Let our proprietary methodology help enrich the value and impact of your brand. Please send your inquiry to: